Project Grand Path:
As Lead Graphic Designer, I oversaw the design team for Project Grand Path, where we developed a financial literacy website and app called FinLit, launched at Grand Valley State University in October 2025 and set to launch nationally in 2026. I developed the brand guidelines and logo, designed the app and website, ensured accessibility compliance, created illustrations, icons, and modules, prepared presentations, and contributed to the video production team for the learning modules. This project combined user-centered design, multimedia content creation, and cross-platform branding to make financial literacy engaging and accessible.
Brand Guideline
I helped develop the brand guideline for Project Grand Path, tailoring it to the client’s vision and the needs of the target audience. This is just a glimpse of the full guideline, highlighting key elements such as the logo, color palette, icons, patterns, and other visual components that ensure a cohesive and recognizable brand identity across all platforms.
