Packaging:

Your Passport to Flavor

Overview

As a passionate traveler and cultural enthusiast, I embarked on a journey to create a unique beverage brand that would transport people to different cultures without leaving their homes. To achieve this, I developed a dual-format product: powder packets and ready-to-drink cans.

Process

The powder packets and ready-to-drink cans, both housed in eye-catching packaging, offer convenient ways to experience authentic cultural beverages. Each format, whether a powder packet or a can, is designed to capture the essence of a specific culture through its unique blend of ingredients and vibrant design. By using colors and flavors synonymous with the culture, the packaging aims to create a visually appealing and tastefully immersive experience that transports consumers to different parts of the world.

To further enhance the cultural experience, I incorporated a QR code on each product. Scanning the code would lead users to a curated playlist of music from the respective culture. This innovative approach allows consumers to not only taste the culture but also listen to its rhythms and melodies.

By combining these elements, I strive to promote cultural awareness, acceptance, and understanding. My brand offers a tangible way to explore different cultures, fostering a deeper connection between people and their global heritage.

Box Packaging

2022 - 2023